Find where else your business can grow
See what else to do or sell. If the product is the same and the city or industry changes — that is already new markets.
A new market
Where else to sell what you already have
A new direction
What else to do or sell
Grow next to what you already know how to do
A new direction is a neighbouring service, format or offer. You do not have to change the whole business, and you do not have to go to another city.
Often the direction already lives inside the company: managers do it “on the side”. People search for it separately. It is not on the site.
If only the geography or the industry changes, and the offer stays the same — look at new markets. Here the question is different: what else to do.
For an agency, a neighbouring direction inside a client is clear extra work. Not a channel invented from nowhere, but a task people already search for or the team already does.
What is easy to miss
Confused with a new market
Another city is a market. Another neighbouring service is a direction.
Hidden work
They already do quotes, site visits, support. They do not sell them separately.
The client asks for “something else”
The agency invents a channel. What is needed is a neighbouring direction inside the business.
What to check
- Which neighbouring services or formats people already search for.
- What you can add without changing the whole business.
- Where a separate page is needed.
- What to check before launching a new direction.
Before a purchase
See whether people search for the product
Before a site
See what people want to find
Before a market
Check interest and who is already there
Before ads
Make sure you promote the right thing
Opportunity
Next to installation, people search for maintenance.
Now
The company does maintenance “when asked”. It is not on the site.
What to do
Check maintenance as a separate direction.
Who especially benefits from looking for neighbouring directions
Add a service or a format
For an entrepreneur — find a neighbouring offer without changing the whole business.
The client asks for new ideas
For an agency — see extra directions inside a current client.
There is a product, but few uses
For a manufacturer — see what else to offer next to the current product.
What aVtonomus will show
- Which neighbouring services or formats people already search for.
- What you can add without changing the whole business.
- Where a separate page is needed.
What you learn
What we found
Next to the main service, people search for a neighbouring format.
Why it matters
The company already knows how to do it, but does not sell it separately.
What to do
Check the direction and decide whether it needs a separate page.
What to do with the result
01
Do not confuse it with a market
Check a new city separately.
02
Highlight one
One neighbouring offer, not ten at once.
03
Give it a page
If the direction is alive — it should have its own answer on the site.
Checking a neighbouring direction is cheaper than launching a new business or immediately opening another city.
Common questions
How is a direction different from a market?
A direction is what else to do or sell. A market is where else to sell what you already have.
Is this new products?
Not necessarily. It can be a service, a format, a use or a separate offer.
Do I need to change the whole business?
No. Often the direction already exists inside the work.
Is this useful for a manufacturer?
Yes, if you need to see what else to offer next to the current product.
What should an agency do?
Find extra work inside the client and justify it with demand, instead of inventing a channel.
Want to see neighbouring directions?
aVtonomus will show what else to do or sell next to what you already have.