How an agency reviews a client
Facts about demand and the site first. Channels and budget later.
Client A
A new page
Client B
A new direction
Client C
A new task
Why a review comes before a pitch
Without facts an agency sells a channel. With facts, work appears: a page, a direction, a clearer offer. The client understands the reason.
aVtonomus shows the market and forms a ready commercial offer. You go sell.
What to do before the meeting
- Name the niche and geography before a large pitch.
- Mark what their buyers search for and what the site is missing.
- Write three findings that can become work.
- Keep the fact separate from your proposal on a channel and a budget.
What we found
People search for a specific service
Why it matters
The site has no separate page
What to do
Add a page and a clear step
Opportunity
The client already has a service people actively search for.
Now
The agency contract only covers ads on the homepage.
What to do
Show a separate service page as new work with a clear reason.
What aVtonomus shows before a client pitch
- What the client’s buyers search for.
- What their site is missing.
- Which findings can become clear work.
What you learn
What we found
The client has a service people search for, and no page.
Why it matters
Ads on the homepage do not close that gap.
What to do
Propose a service page as work with a reason.
If you do not want to check this by hand, aVtonomus will show it in the analysis.
Common questions
Where should a client review start?
From the site and the geography. Then demand and missing pages. A channel comes after the facts.
How many findings should I bring to a meeting?
Three. A list of thirty points does not become work.
Can I promise the client more sales from this?
The review shows demand and opportunities and forms an implementation offer.
How is this different from White Label?
You can use the review now. A cabinet under your brand is a separate product.
What is the input of a review?
Niche and geography. aVtonomus reviews the market.
Want to review a client with facts?
aVtonomus will show what the client’s buyers search for, what the site is missing, and which work to propose first.