What else to sell
Neighbouring demand first. Then stock.
What you already sell
Current assortment
What people search for
Next to your product
What others offer
Nearby items
What else to check
A new item
Stock should not start from habit
An item often arrives because others sell it or because “the shelf needs updating”. Before a batch, see whether your buyers search for it and whether it has a path on the site.
Sell what people already search for and what you can stock, deliver and explain on a card. Not ten new items at once.
What to do before you buy stock
- List about twenty current items and mark the hits.
- See which neighbouring products people search for together with those hits.
- Check whether the candidate has a card and a clear description.
- Decide about one item, not about the whole batch at once.
Before a purchase
See whether people search for the product
Before a site
See what people want to find
Before a market
Check interest and who is already there
Before ads
Make sure you promote the right thing
Opportunity
Next to the main product, people search for a starter kit.
Now
Only the body is sold, with no kit.
What to do
Assemble a starter kit and give it its own card.
What aVtonomus shows before you add a product
- Which products people already search for next to the assortment.
- What you do not have, even though others offer it.
- What is worth checking before you buy stock.
What you learn
What we found
Next to a hit, people search for a kit or a neighbouring item.
Why it matters
Without a check it is easy to buy what nobody searches for.
What to do
Check one item before a large batch.
If you do not want to check this by hand, aVtonomus will show it in the analysis.
Common questions
How do I choose what to sell?
From what people already search for next to your assortment and what you can stock and explain.
Can I buy several items at once?
One is better. Until it is checked, several batches only raise the bet.
Does this mean people will buy the product?
You see interest. You see interest and the priority before you buy stock.
What if there is no card yet?
That is a separate gap: people may search for the item, and there is no path to it.
How is this different from a demand check?
Demand is what people search for. Here the question is about an item in the assortment.
Want to check what else to sell?
aVtonomus will show neighbouring demand and what is worth checking before you buy stock.