See what buyers already search for — before you expand the catalogue and the ad budget.
A buyer arrives with a specific wording. First you see what they already search for, which sections are missing, and what to check before stock and ads.
The buyer’s search first, then the catalogue
Your online store already has a catalogue, categories and pages. A person arrives with a specific wording: product type, size, use, delivery area. If that is missing from the structure, or the page is too general, they will not know you have the item.
Demand: which categories and products people already search for. Competitors: which sections other stores have already pulled out separately. Conclusion: where the range and the pages diverge from search. Priority: check one section or item before you expand stock and the ad budget.
This is a different job from a marketplace seller’s. There the question is whether people search for the product online before a batch. Here it is your sections and queries — on your site. First data is free. Check it in about 5 minutes.
Why a buyer does not find the product
Categories are wider than the search
People search for a narrow section. The site has one wide shelf with no page of its own.
The product is there. The path is not
The item sits in a general list. There is no filter, use or page that matches the query.
Marketplace listings get mixed in
The review goes to the platform results. Your own catalogue and pages stay unchecked.
What to check in your own store
- What buyers already search for next to your catalogue.
- Which section and category pages are missing.
- Where the range diverges from search wording.
- Which categories people started searching more often.
- What to check in the structure before you expand stock and ads.
Searches
In their own words
Opens
The site or a card
Looks for an answer
A product, service, price, or step
Finds it / does not
There is a page, or it is empty
Stays / leaves
It is clear what to do
Opportunity
People search for “washable hallway mats”.
Now
The catalogue has mats, but only a wide “home” category with no page or filter.
What to do
Build a section and a page for that query — before you buy another wide range and run ads to a general shelf.
When a review of your own store helps
The catalogue does not cover the search
You will see categories and products people search for that are not on the site.
There are too few category pages
You will find which sections a buyer needs to reach the right item.
You are deciding what else to stock
Compare the range with what people already search for — before a new batch and a larger ad budget.
What aVtonomus will show
- Which categories and products people already search for next to your catalogue.
- Which section pages are missing.
- Where the range diverges from buyer queries.
- What the site does not cover, even though people already search for it in their own words.
- What to check in the structure before you expand stock and ads.
What you learn
What we found
People search for a category or product that has no page of its own in the catalogue.
Why it matters
A buyer does not browse the whole store. They look for one section and leave if there is no answer.
What to do
Decide whether to add a section, a page or an item — and check it before a large purchase and ads.
What to do with the result
01
Match the catalogue to the search
First sections and pages. Then decide what the range is missing.
02
Do not “fix the whole store”
One category, one path to the product. Not ten new shelves at once.
03
Keep marketplace work separate
If the question is whether people search for the product online before you list it — use the marketplace seller page.
First you see the gaps in the catalogue. Then you fix the section and the page — you do not expand stock and ads blind.
Common questions
How is a store different from a marketplace seller?
A store checks its own catalogue, categories and pages. A marketplace seller checks whether people search for the product online before a purchase and a listing.
What will an online store owner see?
What buyers already search for, which sections are missing, where the range diverges from search, and what to check before you expand the catalogue and ads.
Is this a review of marketplace listings?
This is your site and your sections: catalogue, categories and pages. You run the platform account yourself.
Do I need to send the full price list?
No. The store site and the direction are enough. The analysis uses what is public and what people search for.
What if there are thousands of products?
The review is not every listing. It is the gaps: which categories and queries have no page and no range.
What if people search for a product that is not in stock?
That is then a purchasing decision. First the interest is visible. Whether to stock it is your choice.
Want to see what your buyers search for?
First data is free. Check it in about 5 minutes.