How agencies review a client
Facts about demand and the site first. Channels and budget after.
Client A
A new page
Client B
A new direction
Client C
A new task
Why the review comes before a pitch
Without facts, an agency sells a channel. With facts, work appears: a page, a line, a clearer offer. The client understands the cause.
The review speeds up the way in and helps you propose work with a cause. You still assemble your own offer.
What to do before the meeting
- Take the client’s website and geography before a large pitch.
- Mark what their buyers look for and what the site is missing.
- Write down three findings that can become work.
- Keep the fact separate from your channel and budget offer.
What we found
People look for a concrete service
Why it matters
The site has no page for it
What to do
Add a page and a clear next step
Opportunity
The client already has a service people actively look for.
Now
The agency contract only covers advertising the homepage.
What to do
Show a separate service page as new work with a clear cause.
What aVtonomus will show before a client pitch
- What the client’s buyers look for.
- What is missing on their website.
- Which findings can become clear work.
What you get
What we found
The client has a service people look for, and there is no page.
Why it matters
Advertising the homepage does not close that gap.
What to do
Propose a service page as work with a cause.
If you do not want to check this by hand, aVtonomus will show it in the analysis.
Common questions
Where should a client review start?
With the site and the geography. Then demand and missing pages. A channel comes after the facts.
How many findings should I take to the meeting?
Three. A list of thirty points does not become work.
Can I promise the client sales growth from this?
Analysis shows interest and gaps. You still assemble your own offer.
How is this different from White Label?
You can use the review now. A cabinet under your brand is a separate product.
Do I need the client’s website?
Preferably. Without a site you can still see demand. With a site, empty pages become visible.
Want to review a client with facts?
aVtonomus will show what the client’s buyers look for, what is missing on the site, and which work to propose first.